Online conferences 

we went to a online conference, and we saw two expositors, first was, Sir Ken Robinson and then, Rita McGrath.

Sir  ken robinson, talked about all the things that creativity can be, how  benefits of creativity help in all the parts of our lives.
it's just a quality that everybody has, but in different levels.

Creativity it’s important for any job or business,because that’s how the bosses and a leader, could make the business grow or bigger.

Rita McGrath.

She talked about how the companies have to keep innovating, because, market demand, is on increase, and the competitive is always there, so they have to think in the future, how they have to do, to  deal with other companies that are some kind of competition. 

she gave us a few examples, of brands who are very important  in the industry, and how they thinking about, don't believe on the future,thats why some of those, had to create, strategies, and throw new products.